What problem do you solve?
Despite major advances in display technology, screens today are still manufactured based on the assumption that they will be viewed by young adults in room lighting . The reality is, viewers’ eyesight is affected by factors such as age, gender and ethnicity – and screens are viewed under widely varying lighting conditions. As a result, viewers often have to strain to see content comfortably, or they’re not able to accurately see the original sharp, clear image. The display is also the largest consumer of power in most devices like tablets and mobile phones. Reducing the display brightness saves power, but reduces readability. Increase the display brightness and one increases eye strain and consume more power. A display viewing experience is also affected by age and eye deficiencies like colour blindness. A solution is needed that deals with all these perceptual based viewing issues.
What is your solution (product, software, service) and what differentiates it from the competition?
IRYStec’s Perceptual Display Platform (PDP) is the first all software based approach that addresses full range of perceptual based display viewing problems. Software products based on IRYStec PDP technology will automatically and real time adapt the content characteristics being displayed to match how a viewer’s eyes actually see making it easier to see. Its benefits are: 1) Improved Visibility.2) Reduced Eye Strain.3) Reduces Power Consumption. Mobile device level power savings of up to 35% while maintaining readability.4) Easily and Swiftly Integrated. Software based library. 5) Most Comprehensive - Improves Readability for Widest Range of Viewing Issues. IRYStec PDP approach offers a range of algorithms that address different viewing iissues from improving readability in bright light to improving readability when content is obstructed by reflections to improving readability of content for colour blindness. The first products using the PDP technology are MOBILEvue for mobile phone and tablet displays and DRIVEvue for automotive displays.Competing solutions only offer partial point solutions. For instance only addressing contrast enhancement in bright light where as PDP technology adjusts both contrast and colour of the content among other parameters to match how the eye works in bright light, but also in the dark, ,greatly improving readability. In addition competitor solutions to be real time and low power need to be implemented in hardware requiring more time and cost to integrate.
Value added services
Software based technology solution for handsets, tablets, VR headsets, automotive displays.