What problem do you solve?
IC Group provides bespoke customer rewards experiences in an increasingly productized world that places maximizing customer engagement second. With our Twitter auto response campaigns, loyalty programs, and custom digital promotions, IC Group delivers rewardable, actionable and memorable brand moments that augment customer engagement and deliver results.IC Group’s Twitter auto response platform, QWVR [‘quiver], allows brands to engage large audiences with unique, precomposed content, enabling personalized interactions that don’t require the constant attention of social media managers. And our selection of bots allows brands to use a variety of conversation types to match business goals to marketing activity, reducing the need for large process and delivery teams. The IC Group loyalty and promotions offerings focus on leveraging rewards to economize customer loyalty. We deliver tangible brand results with these services in industries that focus on arbitrary engagements to measure customer loyalty. Plus, to keep our client processes simple, efficient and stress-free, IC Group’s insurance arm, Insured Creativity, tends to clients’ insurance needs when running loyalty programs and promotions - a comprehensive customer service experience.
What is your solution (product, software, service) and what differentiates it from the competition?
IC Group offers 3 core solutions: 1. Twitter auto response campaignsIC Group is Twitter’s preferred partner when it comes to delivering auto response campaigns for their biggest brands & agencies. Our security protocols and access make IC Group a truly unique, standalone force in the Twitter auto response world. Our track record of delivering the platform’s most complex auto response campaigns is unrivaled. This success has been achieved through IC Group’s in-house platform, QWVR. QWVR boasts a variety of conversation types that allow for marketing flexibility like no other Twitter auto response platform. Whether simple or complex, with QWVR, IC Group can deliver Instant Reply, Retweet for Reminder, Retweet for Subscription, and Like for Reminder campaigns, as well as completely custom, parameter-pushing bots.2. Bespoke customer loyalty programsBuilt on 27 years’ experience in customer loyalty, the IC Group expertise framework combines with our technology to deliver an engaging customer experience that’s primed to get results. Our built-from-scratch and renowned customer service set us apart in a cost-cutting loyalty era. 3. Custom digital promotions Whether implemented into IC Group customer loyalty programs or delivered as standalone contests, our instant win, sweepstakes, and probability contests are custom designed and produced in-house, offering a unique brand experience. The latest IC Group innovation in this space is an international promotions platform that brands can utilize to run campaigns across continents – an industry first.